Swedish Girl In London

London Life: Bright Lights, Big City. Now what's on TV?

Wednesday, October 12, 2005

Brand New World



There’s something emblematic about Topshop’s Oxford Circus flagship store. Other Topshop outlets might look slightly grotty and force you to wade knee-high in crochet ponchos that lay discarded on the floor to reach the changing rooms – but Oxford Circus, now that’s a different kettle of fish.

Am I the only one who regresses fifteen years in age on the other side of its swishy doors? Suddenly I get inexplicable urges to behave like a girl in a movie montage: trying out wigs and sunglasses to general hilarity, buy candy straight from Chernobyl (if the colour is anything to go by) and perhaps even shoplift a strawberry lip gloss or two.

So come on, my sisters, indulge the pre-teen inside tomorrow, when Topshop has a 24 hour discount event from six o’clock onwards…

Of course, we know discounts are nothing but a gimmick: after all, the highstreet seems to have been in the grip of a perpetual sale since mid-summer. Surely we, as a retail-obsessed species, have evolved beyond the state where we make an automatic link between lurid-pink sales tag and bargain, particularly when the tag in question is attached to some ugly garment in crushed velveteen, reminiscent of musical supply teachers?

But still, still… the doors swish open, the wigs beckon, the loudspeakers blare out Sugababes – and you know you’re going to have fun.

PS. Check out the Las Fashionistas blog first, so you know how to wear pedal-pushers and military jackets without looking stupid. Apparently it can be done!

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